B2B Content Marketing
WHY CONTENT MARKETING?
Unlike B2C, every B2B purchasing decision is considerate and well-thought through. Almost every time it follows a predictable sequence of steps - understanding what is causing a business problem, researching ways to solve this problem, comparing the most suitable alternatives, and finally committing to one of those alternatives. The issue is that the proliferation of the internet has enabled the average business buyer to go 57% through those steps in full anonymity and without any help from you.
Product ads don't do the job of attracting buyers anymore, as they intercept customers in the later stages of their evaluation and don't have any effect on the journey that is happening before that. This can be easily validated by the dropping traffic and conversion rates businesses are experiencing today.
The solution is Content Marketing. This is the marketing approach in which you use your company's unique expertise to produce educational content that helps your customers answer the questions that arise during the stages of the evaluation journey. You then use the content as bait to attract those customers and form a relationship with the goal of guiding their purchasing decision.
The Measurable Benefits of HYPE Content Marketing
What Makes HYPE Better
what we offer
We offer a flexible service depending on the maturity of your marketing team. More digitally advanced teams that have experience with lead generation, can get just the Content Marketing Strategy which they can use as the strategic guide for their marketing programs. If you don’t have an experienced content marketing team, we offer an end-to-end service which includes strategy and execution of lead generation campaigns based on your business goals.
Content Marketing Strategy
- White Paper
B2B Growth Framework
Transform your B2B website into a highly effective lead source by applying a growth framework that engages your visitors and drives them to convert. Packed with tips on how to create an irresistible buyer's journey and a content formula that captivates your visitors, it also provides tools you can use to automate your processes and further optimize your website.
Transform your B2B website into a highly effective lead source by applying a growth framework that engages your visitors and drives them to convert. Packed with tips on how to create an irresistible buyer’s journey and a content formula that captivates your visitors, it also provides tools you can use to automate your processes and further optimize your website.
Traditional Web Design vs. Growth-Driven Design
If you were to make and sell chocolates, would you rather produce it all in one go, sell it, and not have surefire purchases? Or would you rather start small, keep experimenting on what better suits your consumers’ tastes, but be assured things get better with every move? It’s exactly the same with creating a new website.
Customer Spotlight: Helping Aviation Software Provider Unifly Refresh Their Brand
Unifly is the world leader in Unmanned Traffic Management (UTM) and drone fleet management developing an aviation software which helps map out and control the airspace used by drones. Their cloud-based platform enables the safe integration of drone traffic in the very-low-level airspace and tells drone pilots & operators where it is safe and legal […]