B2B Content Marketing
WHY CONTENT MARKETING?
Unlike B2C, every B2B purchasing decision is considerate and well-thought through. Almost every time it follows a predictable sequence of steps - understanding what is causing a business problem, researching ways to solve this problem, comparing the most suitable alternatives, and finally committing to one of those alternatives. The issue is that the proliferation of the internet has enabled the average business buyer to go 57% through those steps in full anonymity and without any help from you.
There's more
The Measurable Benefits of HYPE Content Marketing
Increase Search Engine Visibility
Pop-up in search results more often by producing relevant content that helps people solve their business problems
Convert More Visitors into Leads
Convert more visitors and prospects by targeting real problems with your website copy and email campaigns
Generate More Website Traffic
Attract more leads by publishing content that attracts people from social media, search engines and referrals even without spending on advertising
Create More Sales Opportunities
Become more effective at selling by anticipating every question and proactively addressing it in your communication with clients
Maximize Marketing ROI
Increase the ROI of your marketing campaigns by promoting compelling content that engages prospects more effectively than product ads
What Makes HYPE Better
Based on Strong Buyer Personas
Understanding buyer challenges and needs is the bedrock of every effective business initiative. That's why we invest almost half our time into researching and defining how your ideal buyers look like.
360 Content Strategy
Whether you need to attract more traffic to your website or convert more of your leads into customers, our content strategy defines the tactics to help you achieve any marketing goal.
B2B Expertise
Repetition dictates effectiveness. That's why with time we have chosen to focus our services on helping B2B companies.
what we offer
We offer a flexible service depending on the maturity of your marketing team. More digitally advanced teams that have experience with lead generation, can get just the Content Marketing Strategy which they can use as the strategic guide for their marketing programs. If you don’t have an experienced content marketing team, we offer an end-to-end service which includes strategy and execution of lead generation campaigns based on your business goals.
Content Marketing Strategy
This is a strategic foundation that guides the creation of the content for your marketing campaigns, website, emails and sales materials. This includes:
Complete definition of your key target buyers in terms of roles, challenges and needs
360 Content StrategyThe topics, format and delivery channels you should use for your content
Lead Generation
We produce your content and push it through the best mix of channels to reach your target audience while optimizing ROI.
*In about 10% of the cases the difficulty of the subject matter makes it realy difficult for us to produce valuable content, so the client needs to produce the content.
Lead Conversion
The result of every successful marketing campaign is the accumulation of prospective customers also known as leads. We implement email engagement strategies and sales handoff processes that keep your prospects engaged and push them towards a purchasing decision.
You took the time to understand what we do and how we do it so you could come up with the best ideas on how to let the world know it too. 
HYPE’s team did a great job at understanding our idea and business objectives and translating them from a concept to an actual product. We’re now actively using the website in promotional activities.
We are lucky to work on CEVA’s E-platform with such a proactive and creative team. You can simply share your ideas with HYPE and they will frame them and turn them into a completed project.
It’s always a pleasure to work with HYPE. I can honestly say that they are a very talented team of professionals providing excellent service!
Resources
- White Paper
B2B Growth Framework
Transform your B2B website into a highly effective lead source by applying a growth framework that engages your visitors and drives them to convert. Packed with tips on how to create an irresistible buyer's journey and a content formula that captivates your visitors, it also provides tools you can use to automate your processes and further optimize your website.
- CRO
- GDD
Traditional Web Design vs. Growth-Driven Design
If you were to make and sell chocolates, would you rather produce it all in one go, sell it, and not have surefire purchases? Or would you rather start small, keep experimenting on what better suits your consumers’ tastes, but be assured things get better with every move? It’s exactly the same with creating a new website.
10 min read
- Branding
- Design
Customer Spotlight: Helping Aviation Software Provider Unifly Refresh Their Brand
Unifly is the world leader in Unmanned Traffic Management (UTM) and drone fleet management developing an aviation software which helps map out and control the airspace used by drones. Their cloud-based platform enables the safe integration of drone traffic in the very-low-level airspace and tells drone pilots & operators where it is safe and legal […]
2 min read
