Challenge
The previous website was underperforming as a lead-generation channel and needed a full strategic, UX, and visual overhaul.
Case Study
NGA Human Resources
A major website redesign focused on conversion and lead generation for a worldwide HR solutions leader.
View WebsiteOverview
Rapid GDD launch with continuous conversion improvement
With a tight timeline, we launched an initial version in about two months, then continued improving based on user behavior and business goals.
- ✓Sitemap restructuring and UX flow improvements
- ✓Lo-fi and hi-fi clickable prototypes with revisions
- ✓Conversion-focused layout, content, and CTA upgrades
Approach
We launched a lead-gen-first foundation in about two months, then used Growth-Driven Design to refine structure, content, and CTAs from real user behavior.
Outcome
NGA HR gained a modern conversion-focused site that supports global operations and generates more qualified new business.
“The launchpad approach let us move fast, then improve continuously with real visitor insights and conversion data.”
HYPE Team
Project Summary
Need a lead-gen website for enterprise growth?
We help teams launch fast and iterate intelligently with growth-driven design.
