Helping belgian Qlik partner At Once generate more leads through their website
Overall increase in conversion rate
Increase in leads generated through paid traffic
Decrease in cost per lead (CPL)
Decrease in cost per click (CPC)
Before & After
At Once is one of biggest Qlik partners in Belgium, providing Consulting, Implementation, Training and Support for Qlik products.
The At Once team was looking to boost their sales and online presence through various online channels.
We provided complete website redesign, landing pages, SEO and online marketing strategy and execution.
Discovery & Prototyping
- Clickable prototypes: Lo-fi (wireframes) & Hi-fi (final visual design)
- Industry & competitors research
- SEO research
We designed a look and feel for the new website based on the current branding of At Once. As usual, our team utilized the best practices in B2B design such as clear call-to-action elements (lead magnets, buttons, and links) and focused on simple and short user journeys.
Conversion Rate Optimization
- Ongoing A/B tests to determine the highest converting elements of the landing pages
- Conversion flow revamp & assets development
- Funnel map (buyer’s journey) outline
- AdWords leadgen campaign re-structure and optimization
- Custom Bid strategies and modifiers
- Ads Extensions and Site links