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CASE STUDY

Conversion-focused redesign for one of the leading Salesforce project management apps

%

avg. increase for home and product pages

%

increase on avg. time on pages

%

increase in inbound MQLs

Before & After

 

Client

Inspire Planner is an intuitive Salesforce native app, ideal for teams of any shape and size.

Challenge

The Inspire Planner team was struggling with their existing website. It was outdated and didn't allow for any updates or improvements.

Solution

We used Growth-driven Design methodology to completely redesign the Inspire Planner website.

Website Discovery & Prototyping

Our main goal with the redesign was to improve the overall conversion on the website. We applied our best practices in structuring the content and layout on all the key pages.

Deliverables:

  • Mapping the current structure and suggesting improvements in a Site Map
  • Lo-fi (wireframe) clickable prototype
  • Hi-fi clickable prototype of the final design
Website Design

 

  • Used the existing website as a foundation
  • Applied conversion optimization tactics for layout, content and call-to-actions (CTAs)
  • Introduced the new visual branding in the website design
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