B2B Branding
Why is b2b branding as important as b2c
Unlike B2C, every B2B purchasing decision is considerate and well-thought through. Almost every time it follows a predictable sequence of steps - understanding what is causing a business problem, researching ways to solve this problem, comparing the most suitable alternatives, and finally committing to one of those alternatives. The issue is that the proliferation of the internet has enabled the average business buyer to go 57% through those steps in full anonymity and without any help from you.
What we offer
Logo Design
To ensure you logo matches your brand strategy and business goals we go through a strict process of researching, moodboarding and sketching, after which we provide up to 5 design proposals.
Stationary
We design all stationary materials required for your business processes, like business cards, letterheads and slide presentations.
Brandbook
To help you make the most of your new branding and apply is consistently we document each and every branding element, like colors, sizes and typography. and provide instructions for its use.
You took the time to understand what we do and how we do it so you could come up with the best ideas on how to let the world know it too. 
HYPE’s team did a great job at understanding our idea and business objectives and translating them from a concept to an actual product. We’re now actively using the website in promotional activities.
We are lucky to work on CEVA’s E-platform with such a proactive and creative team. You can simply share your ideas with HYPE and they will frame them and turn them into a completed project.
It’s always a pleasure to work with HYPE. I can honestly say that they are a very talented team of professionals providing excellent service!
Resources
- White Paper
B2B Growth Framework
Transform your B2B website into a highly effective lead source by applying a growth framework that engages your visitors and drives them to convert. Packed with tips on how to create an irresistible buyer's journey and a content formula that captivates your visitors, it also provides tools you can use to automate your processes and further optimize your website.
- Branding
- Design
Design Systems 101: What are they and why do they matter?
There were approximately 1.94 billion websites in the world as of December 2018. Given the constant increase of internet users around the world, and the fact that more and more businesses are hopping on board the digital train, the competition for getting attention is fiercer than ever. But luring your market into visiting your website […]
- CRO
- GDD
Traditional Web Design vs. Growth-Driven Design
If you were to make and sell chocolates, would you rather produce it all in one go, sell it, and not have surefire purchases? Or would you rather start small, keep experimenting on what better suits your consumers’ tastes, but be assured things get better with every move? It’s exactly the same with creating a new website.
10 min read
