B2B Branding
Why is b2b branding as important as b2c
Unlike B2C, every B2B purchasing decision is considerate and well-thought through. Almost every time it follows a predictable sequence of steps - understanding what is causing a business problem, researching ways to solve this problem, comparing the most suitable alternatives, and finally committing to one of those alternatives. The issue is that the proliferation of internet has enabled the average business buyer to go 57% through those steps in full anonymity and without any help from you.
What we offer
Logo Design
To ensure you logo matches your brand strategy and business goals we go through a strict process of researching, moodboarding and sketching, after which we provide up to 5 design proposals.
Stationary
We design all stationary materials required for your business processes, like business cards, letterheads and slide presentations.
Brandbook
To help you make the most of your new branding and apply is consistently we document each and every branding element, like colors, sizes and typography. and provide instructions for its use.
You took the time to understand what we do and how we do it so you could come up with the best ideas on how to let the world know it too. 
HYPE’s team did a great job at understanding our idea and business objectives and translating them from a concept to an actual product. We’re now actively using the website in promotional activities.
We are lucky to work on CEVA’s E-platform with such a proactive and creative team. You can simply share your ideas with HYPE and they will frame them and turn them into a completed project.
It’s always a pleasure to work with HYPE. I can honestly say that they are a very talented team of professionals providing excellent service!
Resources
- E-book
Essential Guide to Website Redesign for Marketers
This guide will help you take the right steps during your next website redesign so you can deliver a well-engineered customer experience that will help you meet your business goals.
Launching a new website is a complex project which involves multiple teams and skills. As a digital marketer, you will most probably be at the forefront of this process, so understanding the best practices is a must. Download our 30-page guide and learn how to execute a successful website redesign and start generating more leads.
Key takeaways:
- How to gather the right information before you start
- What are the key things you need to plan for
- How to successfully collaborate with the design and development teams
- How to make sure your new website is ready for launch Tactics to improve the conversion rates of your website
- CRO
- GDD
Traditional Web Design vs. Growth-Driven Design
If you were to make and sell chocolates, would you rather produce it all in one go, sell it, and not have surefire purchases? Or would you rather start small, keep experimenting on what better suits your consumers’ tastes, but be assured things get better with every move? It’s exactly the same with creating a new website.
10 min read
- Branding
- Design
Customer Spotlight: Helping Aviation Software Provider Unifly Refresh Their Brand
Unifly is the world leader in Unmanned Traffic Management (UTM) and drone fleet management developing an aviation software which helps map out and control the airspace used by drones. Their cloud-based platform enables the safe integration of drone traffic in the very-low-level airspace and tells drone pilots & operators where it is safe and legal […]
2 min read