Why is b2b branding as important as b2c
Unlike B2C, every B2B purchasing decision is considerate and well-thought through. Almost every time it follows a predictable sequence of steps - understanding what is causing a business problem, researching ways to solve this problem, comparing the most suitable alternatives, and finally committing to one of those alternatives. The issue is that the proliferation of the internet has enabled the average business buyer to go 57% through those steps in full anonymity and without any help from you.
Product ads don't do the job of attracting buyers anymore, as they intercept customers in the later stages of their evaluation and don't have any effect on the journey that is happening before that. This can be easily validated by the dropping traffic and conversion rates businesses are experiencing today.
The solution is Content Marketing. This is the marketing approach in which you use your company's unique expertise to produce educational content that helps your customers answers the questions that arise during the stages of the evaluation journey. You then use the content as bait to attract those customers and form a relationship with the goal of guiding their purchasing decision.
What we offer
- White Paper
B2B Growth Framework
Transform your B2B website into a highly effective lead source by applying a growth framework that engages your visitors and drives them to convert. Packed with tips on how to create an irresistible buyer's journey and a content formula that captivates your visitors, it also provides tools you can use to automate your processes and further optimize your website.
Transform your B2B website into a highly effective lead source by applying a growth framework that engages your visitors and drives them to convert. Packed with tips on how to create an irresistible buyer’s journey and a content formula that captivates your visitors, it also provides tools you can use to automate your processes and further optimize your website.
Design Systems 101: What are they and why do they matter?
There were approximately 1.94 billion websites in the world as of December 2018. Given the constant increase of internet users around the world, and the fact that more and more businesses are hopping on board the digital train, the competition for getting attention is fiercer than ever. But luring your market into visiting your website […]
Traditional Web Design vs. Growth-Driven Design
If you were to make and sell chocolates, would you rather produce it all in one go, sell it, and not have surefire purchases? Or would you rather start small, keep experimenting on what better suits your consumers’ tastes, but be assured things get better with every move? It’s exactly the same with creating a new website.