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Best practices in Web Design, User Experience, Content Marketing and Branding

Powerful Google Analytics Trick Тhat Helps You Improve Conversions and Marketing

There are many less-popular reports in Google Analytics which can reveal actionable insight about your website’s effectiveness and help you improve things like website content, conversion rates and even marketing ROI. Not only that, but some of them can save you money from having to purchase expensive marketing tools. One of those reports is Page Value. […]

Konstantin Boev 5 min read

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Branding
User Experience (UX)

6 Ways to Improve the Credibility of Your B2B Website

Your website is the storefront of your business. As such, in addition to communicating your offering, it needs to establish the initial sense of credibility and trustworthiness for your company. This is especially valid for business to business companies where the evaluation is much more complex. This complexity is usually created by the fact that […]

Konstantin Boev 5 min read

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3 Proven Techniques to Increase Form Submissions for B2B Websites

One of the main factors that determines if a person will leave your website without completing the desired actions is friction. Friction is usually caused by the feeling of anxiety the user feels right before they take the next step in their evaluation. This anxiety can be related to uncertainty about the quality of your […]

Konstantin Boev 5 min read

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Design
User Experience (UX)

4 Common Homepage Design Mistakes Hurting Your Business Goals

You website’s homepage is the storefront of your business. If it doesn’t communicate what’s inside in an engaging and clear way, customers will most likely pass it by. We compiled a list of the most common things that are overlooked by businesses when creating their website’s homepage. 1. Not communicating your product value proposition effectively […]

Konstantin Boev 3 min read

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User Experience (UX)

5 Important Mobile-friendly Features Every Website Should Have

Nowadays consumers spend over 3 hours a day using their smartphones, and 87% of smartphone owners say that they use a search engine on their smartphone at least once a day ( Nielsen). In addition, Google recently announced that they would deprioritize non-mobile websites in organic mobile search results, since visiting a non-mobile site from […]

Evgeni Manov 4 min read

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CRO
Design

Introducing the Essential Guide to Website Redesign for Marketers

According to a recent study by Hubspot the three main reasons companies undergo website redesign are: Previous website was old, just needed modernization (31%) Improve branding and positioning (29%) Optimize for lead generation and sales (28%) Depending on the type of business and the goals, the complexity of the project may vary. However, it almost […]

Konstantin Boev 2 min read

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3 Easy Website Tweaks to Convert More Visitors

Not all marketers have the time and resources to go through a full website redesign process. Here are a few simple but proven techniques that you can implement today and optimize your website’s conversion rate. Call to Action Button Color This is one of the most important elements of your website. The “Call to Action” […]

Konstantin Boev 3 min read

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Design

Customer Spotlight: Helping SAP Partner Sqilline Reengineer Their Web Presence

Client Sqilline is a consulting and mobile application development company which provides implementation services of different SAP Solutions. In addition to their official partnership with the german software company SAP, they are also developing their own mobile solutions, which are based on the different SAP Platforms. After its establishment in 2009, the company has grown […]

Atanas Kodinov 3 min read

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Design

Customer Spotlight: Redesigning an Educational Platform for Growth

Client Software University is a modern education center for development specialists, which is constantly growing after its establishment. It is training over 10,000 specialists each year. A clear indicator for their success are the several awards which they’ve won over the last year in the education area, including best educational platform from BWA(Bulgarian Web Awards). […]

Atanas Kodinov 3 min read

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