Best practices in Web Design, User Experience, Content Marketing and Branding
According to The CMO Survey digital marketing spending has been on a double digit rise ever since 2012 with a healthy 13.2% increase in 2016. In contrast, the investments in traditional marketing have been steadily decreasing. With more and more marketing money moving from traditional to digital marketing, the need for solid digital strategy and […]
4 min read
There are many less-popular reports in Google Analytics which can reveal actionable insight about your website’s effectiveness and help you improve things like website content, conversion rates and even marketing ROI. Not only that, but some of them can save you money from having to purchase expensive marketing tools. One of those reports is Page Value. […]
5 min read
Your website is the storefront of your business. As such, in addition to communicating your offering, it needs to establish the initial sense of credibility and trustworthiness for your company. This is especially valid for business to business companies where the evaluation is much more complex. This complexity is usually created by the fact that […]
5 min read
One of the main factors that determines if a person will leave your website without completing the desired actions is friction. Friction is usually caused by the feeling of anxiety the user feels right before they take the next step in their evaluation. This anxiety can be related to uncertainty about the quality of your […]
5 min read
You website’s homepage is the storefront of your business. If it doesn’t communicate what’s inside in an engaging and clear way, customers will most likely pass it by. We compiled a list of the most common things that are overlooked by businesses when creating their website’s homepage. 1. Not communicating your product value proposition effectively […]
3 min read
Nowadays consumers spend over 3 hours a day using their smartphones, and 87% of smartphone owners say that they use a search engine on their smartphone at least once a day ( Nielsen). In addition, Google recently announced that they would deprioritize non-mobile websites in organic mobile search results, since visiting a non-mobile site from […]
4 min read
According to a recent study by Hubspot the three main reasons companies undergo website redesign are: Previous website was old, just needed modernization (31%) Improve branding and positioning (29%) Optimize for lead generation and sales (28%) Depending on the type of business and the goals, the complexity of the project may vary. However, it almost […]
2 min read
Not all marketers have the time and resources to go through a full website redesign process. Here are a few simple but proven techniques that you can implement today and optimize your website’s conversion rate. Call to Action Button Color This is one of the most important elements of your website. The “Call to Action” […]
3 min read
Client Sqilline is a consulting and mobile application development company which provides implementation services of different SAP Solutions. In addition to their official partnership with the german software company SAP, they are also developing their own mobile solutions, which are based on the different SAP Platforms. After its establishment in 2009, the company has grown […]
3 min read
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