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Best practices in Web Design, User Experience, Content Marketing and Branding

5 Common Traits of Ineffective Web Agencies

Working with an external agency is challenging. You don’t have direct visibility and control over who is doing what. In addition, you don’t know the people that will be doing the work that well. As a result, many times you realize something is wrong when the project is complete and it is too late to […]

5 Ways to Use Psychology to Improve Your Website’s Pricing Page

The pricing (a.k.a. editions) page is among the most important pages on your website. If your website has such a page, it is very likely that it ranks among the top 3 most visited. In fact, when purchasing online, B2B buyers rate pricing as the most useful information. Technical information and specifications are the next-most […]

Do You Need Magic or Logic from Your Digital Agency?

According to The CMO Survey digital marketing spending has been on a double digit rise ever since 2012 with a healthy 13.2% increase in 2016. In contrast, the investments in traditional marketing have been steadily decreasing. With more and more marketing money moving from traditional to digital marketing, the need for solid digital strategy and […]

Powerful Google Analytics Trick Тhat Helps You Improve Conversions and Marketing

There are many less-popular reports in Google Analytics which can reveal actionable insight about your website’s effectiveness and help you improve things like website content, conversion rates and even marketing ROI. Not only that, but some of them can save you money from having to purchase expensive marketing tools. One of those reports is Page Value. […]

Konstantin Boev

6 mins

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BrandingUser Experience (UX)

6 Ways to Improve the Credibility of Your B2B Website

Your website is the storefront of your business. As such, in addition to communicating your offering, it needs to establish the initial sense of credibility and trustworthiness for your company. This is especially valid for business to business companies where the evaluation is much more complex. This complexity is usually created by the fact that […]

3 Proven Techniques to Increase Form Submissions for B2B Websites

One of the main factors that determines if a person will leave your website without completing the desired actions is friction. Friction is usually caused by the feeling of anxiety the user feels right before they take the next step in their evaluation. This anxiety can be related to uncertainty about the quality of your […]

Konstantin Boev

7 mins

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DesignUser Experience (UX)

4 Common Homepage Design Mistakes Hurting Your Business Goals

You website’s homepage is the storefront of your business. If it doesn’t communicate what’s inside in an engaging and clear way, customers will most likely pass it by. We compiled a list of the most common things that are overlooked by businesses when creating their website’s homepage. 1. Not communicating your product value proposition effectively […]

5 Important Mobile-friendly Features Every Website Should Have

Nowadays consumers spend over 3 hours a day using their smartphones, and 87% of smartphone owners say that they use a search engine on their smartphone at least once a day ( Nielsen). In addition, Google recently announced that they would deprioritize non-mobile websites in organic mobile search results, since visiting a non-mobile site from […]

Introducing the Essential Guide to Website Redesign for Marketers

According to a recent study by Hubspot the three main reasons companies undergo website redesign are: Previous website was old, just needed modernization (31%) Improve branding and positioning (29%) Optimize for lead generation and sales (28%) Depending on the type of business and the goals, the complexity of the project may vary. However, it almost […]

Konstantin Boev

3 mins

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