Our Insights

Best practices in Web Design, User Experience, Content Marketing and Branding

BrandingDesign

Design Systems 101: What are they and why do they matter?

There were approximately 1.94 billion websites in the world as of December 2018. Given the constant increase of internet users around the world, and the fact that more and more businesses are hopping on board the digital train, the competition for getting attention is fiercer than ever. But luring your market into visiting your website […]

George Balinov
13 mins
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BrandingDesign

Customer Spotlight: Helping Aviation Software Provider Unifly Refresh Their Brand

Unifly is the world leader in Unmanned Traffic Management (UTM) and drone fleet management developing an aviation software which helps map out and control the airspace used by drones. Their cloud-based platform enables the safe integration of drone traffic in the very-low-level airspace and tells drone pilots & operators where it is safe and legal […]

Atanas Kodinov
3 mins
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Branding

Why Good Corporate Branding is Essential for any B2B Organization

It is now a fact that a well done B2B corporate branding positively influences the decision making process of your prospects, nudging the odds in your favour.

George Balinov
6 mins
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BrandingDesign

The Importance of B2B Web Design and 5 Traits That Make it Successful

Let's start with stating the obvious - your website is the storefront of your business and it represents your brand. In the B2B case however, your website is something much more - it’s a marketing tool that can bring in more clients by generating enquiries and leads.

George Balinov
6 mins
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BrandingDesign

Customer Spotlight: Creating the Online Presence of Clockwise – a UK Based Private Offices and Shared Workspace Provider

About the Client Clockwise is a UK-based company providing office space for businesses in the form of private offices and shared workspaces. They opened the door of their first building in the beginning of 2017, choosing Glasgow (Scotland) as their first location. The Challenge Even though the team behind the company had years upon years […]

Atanas Kodinov
4 mins
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BrandingUser Experience (UX)

6 Ways to Improve the Credibility of Your B2B Website

Your website is the storefront of your business. As such, in addition to communicating your offering, it needs to establish the initial sense of credibility and trustworthiness for your company. This is especially valid for business to business companies where the evaluation is much more complex. This complexity is usually created by the fact that […]

Konstantin Boev
7 mins
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