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Best practices in Web Design, User Experience, Content Marketing and Branding

Powerful Google Analytics Trick Тhat Helps You Improve Conversions and Marketing

There are many less-popular reports in Google Analytics which can reveal actionable insight about your website’s effectiveness and help you improve things like website content, conversion rates and even marketing ROI. Not only that, but some of them can save you money from having to purchase expensive marketing tools. One of those reports is Page Value. […]

Konstantin Boev

6 mins

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BrandingUser Experience (UX)

6 Ways to Improve the Credibility of Your B2B Website

Your website is the storefront of your business. As such, in addition to communicating your offering, it needs to establish the initial sense of credibility and trustworthiness for your company. This is especially valid for business to business companies where the evaluation is much more complex. This complexity is usually created by the fact that […]

3 Proven Techniques to Increase Form Submissions for B2B Websites

One of the main factors that determines if a person will leave your website without completing the desired actions is friction. Friction is usually caused by the feeling of anxiety the user feels right before they take the next step in their evaluation. This anxiety can be related to uncertainty about the quality of your […]

Konstantin Boev

7 mins

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DesignUser Experience (UX)

4 Common Homepage Design Mistakes Hurting Your Business Goals

You website’s homepage is the storefront of your business. If it doesn’t communicate what’s inside in an engaging and clear way, customers will most likely pass it by. We compiled a list of the most common things that are overlooked by businesses when creating their website’s homepage. 1. Not communicating your product value proposition effectively […]

5 Important Mobile-friendly Features Every Website Should Have

Nowadays consumers spend over 3 hours a day using their smartphones, and 87% of smartphone owners say that they use a search engine on their smartphone at least once a day ( Nielsen). In addition, Google recently announced that they would deprioritize non-mobile websites in organic mobile search results, since visiting a non-mobile site from […]