B2B Pay-per-click Advertising
Overview
One of the main differences between B2B and B2C customers is the evaluation process. While for a B2C purchase showing a product ad might be the only thing that you need to drive a purchase, for B2B you need to create an end-to-end experience where you target multiple evaluation stages with content that is right for each stage.
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Channels We Specialize In
our process
Strategy
Keyword and Competitor Research
We start the process by doing keyword and competitor research to identify the high traffic and long tail keywords relevant to the advertised products.
Customer Journey Analysis
We then look at your website to evaluate if the customer journey is optimal and if there is any friction on key steps like landing pages and registration forms.
Targeting and Keyword Strategy
The next step is to define the keyword and targeting strategy that we will use in each campaign to reach the audience with highest-value to the business.
SMART Goals and KPIs
The final step of the strategy phase is where Chaos Group and HYPE define the goals and KPIs that will be monitored for each campaign.
Setup
Campaign Setup
In the setup phase we create your campaigns in AdWords and setup targeting, bids, ad groups, ads and keywords.
Asset Creation
Our team creates the banners, ad copy and any creative that is necessary for your campaigns.
Landing Pages
Our UX and design experts create the landing pages that are optimized for conversions.
Web Analytics and Tracking
We also setup any necessary tracking, like conversion tracking, remarketing lists, web analytics.
Management & Maintenance
After we launch the campaigns we move into the management and maintenance phase where on a weekly basis we monitor each campaign performance and optimize ads, refine the keywords and adjust bids to achieve higher conversion rates.
Reporting
To keep you updated on the performance of each campaign we prepare weekly reports that include all predefined KPIs. In addition, we hold monthly review meetings where we review KPIs on a higher level and discuss possible optimizations or adjustments to the campaigns or strategy. We also provide one ad hoc report per month in case you need something outside of the scope of the weekly and monthly reports.
You took the time to understand what we do and how we do it so you could come up with the best ideas on how to let the world know it too. 
HYPE’s team did a great job at understanding our idea and business objectives and translating them from a concept to an actual product. We’re now actively using the website in promotional activities.
We are lucky to work on CEVA’s E-platform with such a proactive and creative team. You can simply share your ideas with HYPE and they will frame them and turn them into a completed project.
It’s always a pleasure to work with HYPE. I can honestly say that they are a very talented team of professionals providing excellent service!
Resources
- White Paper
B2B Growth Framework
Transform your B2B website into a highly effective lead source by applying a growth framework that engages your visitors and drives them to convert. Packed with tips on how to create an irresistible buyer's journey and a content formula that captivates your visitors, it also provides tools you can use to automate your processes and further optimize your website.
- Branding
- Design
Design Systems 101: What are they and why do they matter?
There were approximately 1.94 billion websites in the world as of December 2018. Given the constant increase of internet users around the world, and the fact that more and more businesses are hopping on board the digital train, the competition for getting attention is fiercer than ever. But luring your market into visiting your website […]
- CRO
- GDD
Traditional Web Design vs. Growth-Driven Design
If you were to make and sell chocolates, would you rather produce it all in one go, sell it, and not have surefire purchases? Or would you rather start small, keep experimenting on what better suits your consumers’ tastes, but be assured things get better with every move? It’s exactly the same with creating a new website.
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