Growth-Driven Website Design
Overview
Growth Driven Design (GDD) is a modern web design approach which aims to eliminate some of the inefficiencies related to traditional website design approach. One of the main goals of GDD is to reduce the time and cost needed for launching a new website so that businesses can go to market faster and start gathering actionable customer insights through their new website. The other key goal of GDD is to optimize website performance by continuously introducing improvements which are based on data gathered from actual website users.
Benefits
Launch Quickly
We apply agile development principles to shorten the time to market for your website. We do that by focusing on real impact rather than website bloated with functionalities with uncertain value.
Continually Improve Performance
In contrast to traditional design where you launch a website and don’t touch it for 1-2 years, GDD relies on constant optimization to get you as closer to your business goals as possible. This means that immediately after launching the initial version of your website we start researching, testing and learning so we can introduce improvements to conversions and user experience.
Smaller Upfront Cost
Since with GDD the effort for creating and optimizing a website is spread over a longer period of time, at least 6-12 months, there is no large upfront cost.
Inform Marketing and Sales
The GDD process relies heavily on data collection and analysis of audience behaviour. This results in insights about prospect preferences which you can leverage in your marketing and sales communication.
Process
The Growth Driven Design process is divided in two main phases. During Phase 1 we create the foundation which includes the strategy and the initial launchpad version of your website. During Phase 2 we leverage the insights gathered during strategy creation and from the already working launchpad to come up with ideas for improvements, implement them and observe their effect.
Strategy
The goal of the strategy step is to capture all important information about your business and define the scope of the project. Some of the things we do are set clear goals, define buyer personas, conduct quantitative and qualitative research, as well as create a wishlist with as many ideas about website features and functionalities as possible.
Launchpad Website
After having an extensive list with potential features and functionalities for your website we then prioritize the things that will have the highest impact. This prioritized list of items is the basis upon which we build your Launchpad.
Continuous Improvement
After your Launchpad website is live we turn our attention to choosing, implementing and testing things which can improve the performance of your website in terms of conversion rate and user experience. The sources we use to generate ideas are the remaining items that didn’t go into the Launchpad and insights gathered from the already functioning Launchpad.
You took the time to understand what we do and how we do it so you could come up with the best ideas on how to let the world know it too. 
HYPE’s team did a great job at understanding our idea and business objectives and translating them from a concept to an actual product. We’re now actively using the website in promotional activities.
We are lucky to work on CEVA’s E-platform with such a proactive and creative team. You can simply share your ideas with HYPE and they will frame them and turn them into a completed project.
It’s always a pleasure to work with HYPE. I can honestly say that they are a very talented team of professionals providing excellent service!
Resources
- E-book
Essential Guide to Website Redesign for Marketers
This guide will help you take the right steps during your next website redesign so you can deliver a well-engineered customer experience that will help you meet your business goals.
Launching a new website is a complex project which involves multiple teams and skills. As a digital marketer, you will most probably be at the forefront of this process, so understanding the best practices is a must. Download our 30-page guide and learn how to execute a successful website redesign and start generating more leads.
Key takeaways:
- How to gather the right information before you start
- What are the key things you need to plan for
- How to successfully collaborate with the design and development teams
- How to make sure your new website is ready for launch Tactics to improve the conversion rates of your website
- Branding
- Design
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