B2B Pay-per-click Advertising
One of the main differences between B2B and B2C customers is the evaluation process. While for a B2C purchase showing a product ad might be the only thing that you need to drive a purchase, for B2B you need to create an end-to-end experience where you target multiple evaluation stages with content that is right for each stage.
Channels We Specialize In
our process
Strategy
Keyword and Competitor Research
We start the process by doing keyword and competitor research to identify the high traffic and long tail keywords relevant to the advertised products.
Customer Journey Analysis
We then look at your website to evaluate if the customer journey is optimal and if there is any friction on key steps like landing pages and registration forms.
Targeting and Keyword Strategy
The next step is to define the keyword and targeting strategy that we will use in each campaign to reach the audience with highest-value to the business.
SMART Goals and KPIs
The final step of the strategy phase is where Chaos Group and HYPE define the goals and KPIs that will be monitored for each campaign.
Setup
Campaign Setup
In the setup phase we create your campaigns in AdWords and setup targeting, bids, ad groups, ads and keywords.
Asset Creation
Our team creates the banners, ad copy and any creative that is necessary for your campaigns.
Landing Pages
Our UX and design experts create the landing pages that are optimized for conversions.
Web Analytics and Tracking
We also setup any necessary tracking, like conversion tracking, remarketing lists, web analytics.
Management & Maintenance
After we launch the campaigns we move into the management and maintenance phase where on a weekly basis we monitor each campaign performance and optimize ads, refine the keywords and adjust bids to achieve higher conversion rates.
Reporting
To keep you updated on the performance of each campaign we prepare weekly reports that include all predefined KPIs. In addition, we hold monthly review meetings where we review KPIs on a higher level and discuss possible optimizations or adjustments to the campaigns or strategy. We also provide one ad hoc report per month in case you need something outside of the scope of the weekly and monthly reports.
