case study

HYPE rebrands digital transformation consultant company Do It Wise

Before & After

Client

Do It Wise is an independent consulting and software development company, focused on helping our customers thrive on their digital transformation journeys

Challenge

The team behind Do It Wise approached us with a serious goal: a complete rebrand combined with a redesigned website that needs to generate more leads, and fast.

Solution

We managed to deliver the first stage of the project in about 2 months, by overlapping the rebranding and website design processes. To launch quick, we applied the Growth-Driven Design methodology.

Website Discovery & Prototyping

Since the project timeline was really tight, we relied on a Growth-Driven Design process. We managed to launch an initial version of the website in about 2 months, and spend about 2 more months polishing and improving.

Deliverables:

Mapping the current structure and suggesting improvements in a Site Map
Lo-fi (wireframe) clickable prototype with 2 rounds of revisions
Hi-fi clickable prototype of the final design with 2 rounds of revisions

Website Design

Used the existing website as a foundation
Applied conversion optimization tactics for layout, content and call-to-actions (CTAs)
Introduced the new visual branding in the website design