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Before & After


Do It Wise is an independent consulting and software development company, focused on helping our customers thrive on their digital transformation journeys


The team behind Do It Wise approached us with a serious goal: a complete rebrand combined with a redesigned website that needs to generate more leads, and fast.


We managed to deliver the first stage of the project in about 2 months, by overlapping the rebranding and website design processes. To launch quick, we applied the Growth-Driven Design methodology.

Website Discovery & Prototyping

Since the project timeline was really tight, we relied on a Growth-Driven Design process. We managed to launch an initial version of the website in about 2 months, and spend about 2 more months polishing and improving.


  • Mapping the current structure and suggesting improvements in a Site Map
  • Lo-fi (wireframe) clickable prototype with 2 rounds of revisions
  • Hi-fi clickable prototype of the final design with 2 rounds of revisions
Website Design

  • Used the existing website as a foundation
  • Applied conversion optimization tactics for layout, content and call-to-actions (CTAs)
  • Introduced the new visual branding in the website design

  • Explored new ideas and options for the logo
  • Designed a new symbol and lettering
  • Defined new visual style with colors, fonts and illustrations
  • Captured all visuals in Brand Guidelines document
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