Our Insights

Best practices in Web Design, User Experience, Content Marketing and Branding

4 Common Homepage Design Mistakes Hurting Your Business Goals

You website’s homepage is the storefront of your business. If it doesn’t communicate what’s inside in an engaging and clear way, customers will most likely pass it by. We compiled a list of the most common things that are overlooked by businesses when creating their website’s homepage. 1. Not communicating your product value proposition effectively […]

Introducing the Essential Guide to Website Redesign for Marketers

According to a recent study by Hubspot the three main reasons companies undergo website redesign are: Previous website was old, just needed modernization (31%) Improve branding and positioning (29%) Optimize for lead generation and sales (28%) Depending on the type of business and the goals, the complexity of the project may vary. However, it almost […]

Customer Spotlight: Helping SAP Partner Sqilline Reengineer Their Web Presence

Client Sqilline is a consulting and mobile application development company which provides implementation services of different SAP Solutions. In addition to their official partnership with the german software company SAP, they are also developing their own mobile solutions, which are based on the different SAP Platforms. After its establishment in 2009, the company has grown […]

Customer Spotlight: Redesigning an Educational Platform for Growth

Client Software University is a modern education center for development specialists, which is constantly growing after its establishment. It is training over 10,000 specialists each year. A clear indicator for their success are the several awards which they’ve won over the last year in the education area, including best educational platform from BWA(Bulgarian Web Awards). […]

5 Must-have Steps When Designing a Website for Conversions

In our latest eBook “Essential Guide to Website Redesign for Marketers” we help marketers understand the process of website design better, so they can steer their website redesign projects through the right stages. This way they can ensure their website is better able to engage visitors and achieve the desired business goals. One of those […]

The Key Graphic Elements That Will Boost Your Website Conversions (Part 2)

In our previous article we told you how simple messages, unique call to action buttons, good headlines, inquiry forms and credibility are going to help you improve your website conversions. As promised, here we present you five more outstanding ways to really be effective. Natural, easy-to-understand language No one likes to feel stupid and you […]